Berkley Fishing was one of the most popular selling fishing brand in 2013. Their passion for the sport of fishing comes through in all their products. Berkley is a premium brand of fishing tackle, offering the broadest array of innovative solutions for the fishing world including fishing line, fishing lures, fishing gear and more. We want you to make the most out of your fishing experiences which means catching as many fish as you can. Berkley uses leading edge technology that has resulted in superior performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle. If you need some help choosing the right equipment, check our our Fishing How-To Guides, where we explain in details what you need to know. Order your very own Berkley Products today, the brand that makes good anglers GREAT and great anglers the BEST!