Berkley Fishing Lures will assist you every time you're out on the water. Berkley scientists have spent decades perfecting their lures to get the right looks, scents and flavors. We have all the different lures and bait you'll need for your next fishing trip and every one after, from worms and maggots to bugs, small fish and corn. Berkley Fishing Lures have been tested and proven to give you an advantage time and time again with fish holding onto a Berkley Lure an average of 15 times longer then other fishing lures. This will give you the time you need to snag each fish. Don't let that trophy get away again, use a Berkley Lure. Make sure to check out our Fishing Guides for helpful hints and tricks on common fishing questions. Order your Berkley Fishing Lures today with orders over $49 receiving Free Shipping.