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Bushnell Performance Optics offers both classic, premium-quality optical products and innovative new technologies, Bushnell has emerged as the brand of choice among consumers. Since 1948, when Dave Bushnell founded the company, Bushnell has made available to outdoor enthusiasts the tools to help magnify their experience, whether it be cheering at the game, hunting in the woods, or gazing up at the night sky. Bushnell's dedication to emerging technologies, leading edge design and performance innovation is what makes them the most reputable and recognized sports optics brand. Bushnell offers the widest selection, with products to fit almost any needs, and sells more binoculars than anyone else in the world.

The newest addition to Bushnell Binocular family is Bushnell Legend line of binoculars. In 2006, Bushnell has upgraded the Legend roof prism binocular models with multi-position eye cups, a locking diopter and a new magnesium chassis for lighter weight and a slightly smaller size. Bushnell Legend binocular line of roof prism binoculars includes 8x32mm, 8x42mm, 10x42mm and 12x50mm models. Big game hunters can now get the new 8 x 32mm and 10 x 42mm models in Mossy Oak Break Up Camo. Other upgrades of Legend Binoculars include a locking diopter ring and twist-up eyecups. All the Legend roof prism binoculars feature Bak-4 prisms with PC 3 phase coating. External lenses of Bushnell Legend Binoculars are coated with RainGuard, a patented, hydrophobic lens coating that sheets away moisture and oil ensuring a clear view in all weather conditions.

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