The annual OpticsPlanet Brilliance Awards recognizes outstanding products and brands for excellence and world-class performance. With over 835 brands and 125,000 products in over 185 categories, this is no easy task. The hard work of exploring hundreds of thousands of products is distilled down to an elite few that standout for selection as 2010 OpticsPlanet Brilliance Award Winners. These awards are a great way to find the best product for your needs. Winners were chosen by factoring bestsellers, customer reviews, customer votes, and feedback from product specialists and industry experts. Use these awards to select the products and brands that are the best of the best in categories such as binoculars, rifle scopes, telescopes, sunglasses and many more!