We offer a huge selection of fishing lures for all types of fish and fishing styles. Whether it is jigs, spooins, buzzbait, soft bait, plugs or any other fishing lures you're looking for - we have it at great low prices. Some of the top brands are featured on our web site at great discount prices! If you want advise on what lure is best for the type of fish you're after, our dedicated staff of customer service specialists are highly trained to help you get the best fishing lures for a successful time on the water. We offer FREE S&H on all order of $29.95 or more!