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From ice fishing to a salt water excursion, your gear matters, so find top quality fishing gear for your trip at OpticsPlanet. Serious fishermen require the most powerful reels, the perfect rod, and the right lures to find the fish they want. Whether you prefer freshwater or saltwater fishing, the right hooks and tools ensure that you don't miss out on that prize winning fish you've been eager to catch. Prefer fly fishing or ice fishing? We have all the gear you need there too, including ice skimmers, fishing waders, dry bags and more. With brands you trust like Laser Sharp, Penn, Vexilar, and more, you'll find the highest quality fishing equipment at prices that won't break the bank. Trolling motors and fish finders will get you to the fish, so pick one up today and start seeing all that lies below the surface. Not quite sure where to begin, or heading out on your first fishing trip? We have a large selection of starter rods and fishing books, but you can also find extra guidance from our Fishing Guides. These how-to guides can help you find the perfect rod and reel for your next adventure. Still lost? Our product specialists are standing by to answer all of your questions and steer you towards fishing choices that you'll love.

OpticsPlanet also carries all the products required after a long day on the water, from fillet knives, to foodsaver vacuum systems and a wide variety of coolers, like the super long ice time found on Pelican coolers! OpticsPlanet has you and all your needs covered. Be sure to check in frequently for the cutting-edge fishing gear that you want.

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