Larum has been in retail for 20 years and most of it has been with the fashion industry. Since customer service and style are in his blood it was natural to move his career to fashion eyewear. Larum is one of the Senior Specialists and offers his experience and white glove service to the team. He is Editor-n-Chief of the blog at Eyeweartalk.com and is the eyewear training coordinator for the entire company. When he is not educating customers and employees about the exciting ever-changing technology of sunglasses and eyeglasses he is home reading or enjoying life. One of his catch phrases is "Build the Value".