The Humminbird Fishfinders has been America's favorite Fishfinder - the leading innovator of Side Imaging technology - providing recreational and professional anglers difference-making days out on the water, day after day, year after year; for over 30 years. During 1984, Techsonic unveiled the LCR series, forerunners of the liquid crystal displays. And by 1987, under the Humminbird brand label, the LCR4ID Humminbird Fishfinder became the #1 selling product in both the sport fishing and marine industries. The new millennia began with the continued innovation that's become synonymous with Humminbird. In 2002 the Piranha series of entry-level Humminbird Fishfinders were introduced. SmartCast wireless technology launched in 2003, opening the market to all anglers, even those fishing from banks, docks and smaller boats. Later that year, the Matrix Fishing Systems launched, providing advanced sonar, chartplotting and GPS capabilities for professional anglers.