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Macks Hearing Protection Ear plugs were developed and perfected through much trial and error, as well as different production techniques. Benner discovered a very unique substance that became the world's first moldable silicone earplugs. He was enthusiastic about the potential to help improve the lives of many people with his new invention. Struck by the unique appearance of the new Macks Hearing Protection earplugs (which looked and felt much like little white pillows) Benner changed the name to Macks's Pillow Soft Earplugs. As Benner's then small family business grew, it moved from his home's basement through eight ever-expanding facilities. Macks Hearing Protection line of products also includes a sleep mask, ear drying aids, and earwax removal drops. The company is still family owned and operated, and continues to grow by providing the highest quality, innovative products in the marketplace that are now sold worldwide.