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Eyewear buzwords; getting to the bottom of it

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Eyewear buzwords; getting to the bottom of it

Postby gofigure on Sun Dec 13, 2009 7:50 pm

Hey guys,

I've been researching eye wear before I blow ~$100 on a piece of plastic that goes over my eyes which supposedly 1) doesn't let UV-A,B,C through 2) polarizes light so, for example, snow won't be so bright 3) represents light as my eyes usually perceive it ("optically perfect"). The first two are pretty obvious (but are all of the glasses that polarize doing it the same way? They don't all seem to be the same color or transparency). My main question is how does one gauge or measure this "optical perfection" all of these companies are claiming. Naturally, I was looking at Oakley eyewear, and they seem to have made up a term without really defining it or (seemingly) allowing anyone to investigate it (as I could not find the term in any literature searches): Polaric Ellipsoid. A couple of their other buzzwords are: Unobtainium, Earsock, Plutonite, XYZ Optics, O Matter, X Metal, Earstem, and Nosebomb. Are these just marketing techniques under the facade of science? How does a consumer without lots of time and lab resources get to the bottom of this ridiculous marketing? Which glasses are the most "optically perfect" and how can one determine this? Thanks.
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Re: Eyewear buzwords; getting to the bottom of it

Postby Liz on Tue Dec 15, 2009 5:33 pm

Hi there,

Oakley does have a good quality, but you can really sink in the ocean of their terminology ... It looks like they give the explanations to their terms on the official web site. Check out http://www.oakley.com/innovation/optical_superiority.

We do not sell Oakley yet, but we carry some other brand-name sunglasses like Ray-Ban, Bolle, Revo, Serengeti, etc. that are known for their optical quality as well. I can give you a piece of advice regarding those brands. Are you looking for prescription sunglasses or plano sunglasses? You mentioned skiing, are there any other hobbies or actvities you are involved in (golf, tennis, motorcycling).
Liz @ OpticsPlanet

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