well for those of us who dont want to pay for the name, you can get a bushnell banner 6x24x40mm for $130 and it is flawless, and one third of the price. I have one on my savage 204 ruger. Its a tack driver
Sorry Dustin, but there is a lot more difference than the name here. Heck, even Bushnell would tell you that. For a Bushnell to compare to a VXIII or a Monarch you have to step up to the 4200 Elite. The Banner is not made to compete with higher quality scopes. You will see a huge difference in quality if you tried to compare these scopes anywhere other than inside a store. Remember, they all look good in the store.