OPTICSPLANET, INC. ANNOUNCES ITS BRILLIANCE AWARD WINNERS

OpticsPlanet, Inc., the leading optics retailer and a prominent information resource, has announced its first annual OpticsPlanet Brilliance Award winners from 2008.

Northbrook, Illinois (PRWEB) January 16, 2009 -- OpticsPlanet, Inc., the leading optics retailer and a prominent information resource, has announced its first annual OpticsPlanet Brilliance Award winners. After a full year of monitoring, selling, and supporting well over 100,000 items, it has named the companies and products that will be presented with an OpticsPlanet Brilliance Award.

In optics, brilliance is characterized with the luminance of a body consisting of its saturation, brightness, and of course, elegance. OpticsPlanet strives to carry merchandise of this quality, so awarding products and brands that reinforce this message is only natural. Top performers in categories such as Flawless Product Design, Brightest Optics, Most Innovative Line, Must Have Product, and Gadget of the Year will be on display. Also, the Most Trusted Brand and Brand of the Year honors will be granted to the most innovative brands, which will now be represented with a radiant insignia on their respective listings. In addition, awards which highlight individual product categories such as Top Men's Sunglasses, Best Night Vision Device, Toughest Red Dot Scope, and Best Selling Telescope will be announced.

"Giving recognition to the brands that propel our marketplace is simply a necessity," explains Pavel Shvartsman, president of OpticsPlanet, Inc. "We appreciate what they do for our customers and understand the effort that it takes to stay ahead technologically and ensure a buyer's continued support."

To award these products and brands, OpticsPlanet has aggregated an unprecedented amount of data from sales, customer reviews, feedback from product specialists and experts, forums, and many more resources. The winners of the OpticsPlanet Brilliance Awards bring a certain distinction to the OpticsPlanet spectrum of offerings. This list will provide consumers with yet another information base to help form their purchasing decisions and in turn will allow them to carefully choose the most appealing products for their needs.

About OpticsPlanet, Inc.

Founded in 1999, OpticsPlanet, Inc. is one of the world's leading online retailers carrying a wide variety of optical product categories such as binoculars, telescopes, rifle scopes, radar guns, outdoor equipment, sunglasses, microscopes, night vision, and much more. The company was incorporated in Illinois in 2000 and operates a network of multiple online stores: OpticsPlanet.com, Shoptics.com, Tactical-Store.com, OpticsForYou.com, EyeWearPlanet.com, RadarGuns.com, Microscopes.com, Bushnelloptics.com and Night-optics.com.

Media Contact

• Yelena Khavkhalyuk
• @: pr@opticsplanet.com
• Tel: (847) 513-6193
• Fax: (847) 513-6978