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OpticsPlanet take dads by surprise with optical gift ideas at competitive price.

Northbrook, IL June 3, 2008 - Leading online optics supplier OpticsPlanet.com announces a wide selection of optical gift solutions for Father's Day available at OpticsPlanet.com. Working to meet dads' expectations, OpticsPlanet.com is offering a variety of ideas to satisfy all hobbies and interests, from Riflescopes, Night Vision, Telescopes, Binoculars, Digital Cameras, Tripods, Microscopes, Flashlights, Rangefinders and Radar Guns, to Laser Sights, Spotting Scopes, Red Dot Sights, Holsters and Sunglasses. OpticsPlanet.com carefully selects brand names synonymous of quality and prestige, such as Bushnell, ATN, Leupold, EOTech, Trijicon, Nikon, Pelican, Celestron, Burris, Streamlight, BlackHawk, Meade, Serengeti, Bolle and Steiner.

"Every year we receive a large volume of calls from customers inquiring about alternative gift ideas for Father's Day. We decided to put together an unconventional product selection to your traditional tie gift for dad. The goal is to provide options and a competitive price range." says Yuris Bendiks, Merchandising Manager at OpticsPlanet.com. "We provide our customers with plenty of information in order to make the right product decision. Our product reviews, where customers can read and write product impressions, have become a central information feature of OpticsPlanet.com. Furthermore, the addition of free shipping on the vast majority of products that we offer provides us with a competitive edge and continues to build on existing customer loyalty."

About OpticsPlanet.com

Founded in 1999, OpticsPlanet.com has become one of the world's leading retailers of optical products, from telescopes, microscopes, sunglasses, spotting scopes and sports radar guns, to night vision, binoculars and lab equipment. A growing company, in 2008 the largest industry publication Internet Retailer 500 ranked OpticsPlanet.com at number 220 in the world. Since the beginning, the company has been regularly broadening the product selection, which now incorporates tactical military gear, eyewear, massage chairs and many prospective brands in the pipeline. 100% Satisfaction Guarantee policy and excellence in customer service are at the heart of OpticsPlanet.com and support every customer transaction. OpticsPlanet.com operates a network of seven stores, including:



OpticsPlanet, Inc.
3150 Commercial Ave
Northbrook, IL 60062
P: (800) 504-5897
F: (847) 919-3021