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OpticsPlanet.com Surveys the Internet Retail Landscape

 Top 500 Internet Retailer OpticsPlanet.com Expands into New Markets by Partnering with Leica Geosystems for Surveying Equipment

NORTHBROOK, IL – APRIL 9th, 2008 – OpticsPlanet.com, a Top 500 Internet Retailer, announced today that it was moving into supplying the Surveying and Construction Industries with surveying equipment manufactured by industry leader, Leica Geosystems.

OpticsPlanet.com is a world renowned e-retailer of optical products, tactical gear, lab equipment, telescopes, sunglasses and much, much more. It is currently in the midst of a massive expansion into product areas outside its original core business model.
 
“Moving into surveying equipment was a natural progression from our current product offerings,” said Mark Levitin, CEO of OpticsPlant.com. “Our position in the hobbyist, government and academic institution markets uniquely qualifies us to branch out our existing product expertise in optics into this exciting product field.”

OpticsPlanet.com will be featuring the latest sophisticated surveying equipment from Leica Geosystems such as the Rugby Construction Laser Packages, DIGICAT Underground Service Locators and Sprinter Electronic Levels.

The shopping experience at OpticsPlanet.com is known for its ease of use, fair and balanced customer reviews, helpful product recommendations and informative buying guides. It’s an experience that they hope to translate to the Surveying and Construction Industry.

“We are unique in the wealth of information our site contains on our products, from product reviews and buying guides to blogs and forums,” said Company Spokesman Yuris Bendiks. “Not to mention our staff of knowledgeable Product Specialists. You won’t find a larger library of product information on surveying equipment anywhere else on the web.”

OpticsPlanet.com has a long and solid relationship with Leica Sports Optics and it was a natural fit for them to work with Leica brand partner, Leica Geosystems, to expand into the construction and surveying industry.

“We’re going to change the way companies, contractors and even consumers procure their surveying equipment,” continued Mr. Levitin.

The company has set up an exclusive store within a store called the OpticsPlanet.com Surveying Store where their selection of revolutionary equipment by Leica Geosystems is available to order immediately.

About OpticsPlanet.com
Founded in 1999, Opticsplanet.com has become one of the world’s leading retailers of optical products such as telescopes, microscopes, sunglasses, rifle scopes, spotting scopes, radar guns, night vision, binoculars, surveying equipment and lab equipment. A growing company, they have broadened their product selection to tactical military gear, lab equipment, eyewear and much, much more. Customer Service is at the heart of OpticsPlanet.com. and it backs up every purchase with their 100% Satisfaction Guarantee. They currently operate a network of seven stores: www.shoptics.com, www.tactical-store.com, www.opticsforyou.com, www.eyewearplanet.com, www.radarguns.com and www.microscopes.com
www.opticsplanet.com

www.opticsplanet.com

Media Contact:
Yuris Bendiks
3150 Commercial Ave.
Northbrook, Il 60062
847-562-0641