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For Immediate Release

OPTICSPLANET, INC ANNOUNCES DISTRIBUTION AGREEMENT WITH MAUI JIM SUNGLASSES

Northbrook, Illinois - May 18, 2011 - OpticsPlanet, Inc. (http://www.opticsplanet.com), one of the world's largest specialized retailers of sunglasses, goggles, frames, prescription glasses and other eyewear products is pleased to announce a new distribution agreement with Maui Jim, and the immediate availability of Maui Jim sunglasses, prescription sunglasses and eyewear accessories at both OpticsPlanet and EyewearPlanet.com.

Maui Jim's revolutionary PolarizedPlus2 lens technology features patented color-enhancing treatments based on rare earth elements to amplify the colors of surroundings. Maui Jim also offers MauiReaders and MauiPassport prescription eyewear featuring the same coatings and high level performance as Maui Jim's popular non-prescription models. Every pair of sunglasses made by Maui Jim is the result of years of research and commitment to the highest standards of fashion and functionality.

OpticsPlanet is thrilled to add Maui Jim to its large collection of designer and performance sunglasses, a major step in OpticsPlanet's ultimate goal of carrying every brand of technologically advanced, high-end eyewear in the marketplace. OpticsPlanet is now home to over 100 major eyewear brands.

About Maui Jim

Over the years, Maui Jim has become known as one of the world leaders in sunglasses style and innovation. Back in 1980, a small company selling sunglasses on the Lahaina beach saw a need for technology that could combat bright Hawaii sunlight and harmful UV rays, while retaining the colorful world of the island. Maui Jim Men's and Women's sunglasses feature a wide variety of frame colors, styles, and lens materials. Today, Maui Jim offers over 70 models of sunglasses and is the fastest growing provider of polarized eyewear in the world.

About OpticsPlanet, Inc.

Based just outside Chicago, in Northbrook, Illinois, OpticsPlanet is one of the largest online retailers of eyewear, with a wide selection of sunglasses, goggles, prescription eyewear, eyeglass frames and more. OpticsPlanet offers state-of-the-art product knowledge, exceptional customer service, and an outstanding eyewear selection across multiple online channels: www.OpticsPlanet.com, EyewearPlanet.com, DVOR.com and OpticsForYou.com. The company has received numerous industry awards and has been recognized by its customers and several major publications for its excellent service and stellar sales growth. OpticsPlanet was recently ranked by Internet Retailer Magazine as one of the top 200 e-retailers in the U.S., and by Inc. Magazine as one of the top 5000 fastest growing companies in the United States, both for the third consecutive year.

Media Contact:
  • Yelena Khavkhalyuk
  • Marketing Communications Manager
  • 3150 Commercial Ave.
  • Northbrook, IL 60062
  • (847) 513-6193
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