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OpticsPlanet Partners with the North Pole for Operation: Gift for the 2008 Holiday Season

OpticsPlanet has announced a contractual agreement with the North Pole to facilitate smooth holiday operations.

NORTHBROOK, IL – November 13, 2007 – With the Holiday season fast approaching, OpticsPlanet, Inc, one of the world’s foremost online retailers, has announced a distribution agreement with North Pole Holiday International.

This agreement will ensure a smooth holiday season as both organizations prepare for hectic Christmas. In addition to logistical support in Northbrook, Il, OpticsPlanet will be sending Logistics Coordinator Hugh Ceratto to the North Pole to help them prepare for a busy Christmas. Hugh plans to write about his exciting experience in his very own web diary, Operation: Gift.

“We’re very pleased we were able to ink this deal,” said Mr. Mark Levitin, CEO of OpticsPlanet, Inc. “American kids need their telescopes, microscopes, binoculars, and other great unique gifts for Christmas and we’ll be happy to help make sure the North Pole has plenty.”

OpticsPlanet has supplied products to North Pole Holiday International in the past but this contract represents the first time they have exchanged talent for the holidays. In addition to Hugh Ceratto going North, OpticsPlanet will be hosting Elwyc the Elf. The Elwyc the Elf will help out answering the phones, help in the shipping department and make sure OpticsPlanet gets the latest version of Santa’s list, which is continually updated.

“We’ve gotten goods from them before,” said Mr. Santa Claus. “But we’ve never had any formality or exclusivity. This deal ensures both our organizations have a smooth and fun holiday season.”

OpticsPlanet will be handling stocking and shipping logistics for the North Pole this year. Their 60,000sq foot warehouse just north of Chicago will serve as a centralized U.S. stopping off point for Mr. Claus on Christmas Eve.

OpticsPlanet. will also provide  Marketing Consultations on how North Pole Holiday International can increase revenue and brand awareness by using various Web 2.0 Viral Marketing techniques.

About OpticsPlanet:

Founded in 1999, has become one of the world’s leading retailers of optical products such as telescopes, microscopes, sunglasses, scopes, sports radar guns, night vision, binoculars and lab equipment. A growing company, they have broadened their product selection to tactical military gear, lab equipment, eyewear and much, much more. Customer Service is at the heart of OpticsPlanet, Inc. and it backs up every purchase with their 100% Satisfaction Guarantee. They currently operate a network of seven stores:,,,, and

About the North Pole:

North Pole Holiday International was founded by Santa Claus nearly a thousand years ago and has been providing Holiday joy for children worldwide for many centuries. The current North Pole is the result of a fierce modernization strategy spearheaded by Santa Claus Jr. in hopes of increasing success for the entire North Pole operation.
Media Contacts
Yuris Bendiks
3150 Commercial Ave.
Northbrook, Il 60062