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OpticsPlanet, Inc. is a leading on-line optics supplier offering a wide selection of sport optics, tactical and military gear, microscopes, and designer eyewear. The Northbrook, IL-based Company is an Authorized US Dealer of high quality brand name products from such well-known companies as Bushnell, Meade, Celestron, Bolle, Serengeti, Rudy Project, Wiley X, Nikon, Swarovski, and Luxottica.

Northbrook, Ill. (PRWEB) September 12, 2007 -- In an exciting announcement today, OpticsPlanet reveals that they are now a distributor of the full line of Ray Ban sunglasses, by far the world's top seller in sunglasses, and the brand responsible for the creation of the ever-fashionable, famed Aviator frame. In addition, full lines of other Luxottica brands--the group that owns RayBan--will soon be available on the company's website, OpticsPlanet. The Luxottica group is the world's leading designer, manufacturer, and distributor of prescription frames and sunglasses in the premium and luxury segments. Their collection of brands includes such high-end fashion eyewear as Bulgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Persol, Prada, and Versace.

Ray Ban was established in 1937 by Bausch & Lomb under the commission of the United States Air Force, and the original Aviator quickly became popular with military pilots, then soon after became fashionable with the general civilian population. The Aviator and the Wayfarer, also an original Ray-Ban design, are the two most popular and oft-imitated styles of sunglasses in history. Both are truly iconic designs, and clearly help illustrate why RayBan is the number one selling brand of sunglasses in the world today.

While already a proud dealer of high-quality eyewear brands Serengeti, Bolle, Wiley-X, and Spy Optics, OpticsPlanet's move to being an Authorized US Dealer of Ray-Ban and Luxottica marks a major step forward for the company with respect to breaking into the lucrative fashion eyewear business. RayBan alone makes up for an astounding 33% of sunglasses sales the world over. One need only stroll down a city street and take a look at the posh names embellished on young women's eyewear to know how the rest of the Luxottica brands are selling--not too shabby, to say the least. "We're very excited to have RayBan on board with us--they're the biggest name in eyewear, their reputation is flawless, and their designs are timeless. Now that we'll be dealing in other Luxottica group brand names, we expect nothing but tremendous upwards growth," explains OpticsPlanet marketing specialist Yelena Khavkhalyuk.

OpticsPlanet, Inc. is a leading internet retailer of sport, military, and designer sunglasses and eyewear, as well as a variety of other optical products, and non-optical equipment for dozens of hobbies, sports, interests, and vocations. They have a comprehensive selection of regular and prescription sunglasses and eyeglasses. In addition to names like Ray-Ban, Serengeti, and Bolle, OpticsPlanet is an authorized dealer of Body Specs, OCC, American Optical (AO), ESS, Spy Optics, and Revision Eyewear. Non-prescription Ray Ban sunglasses and eyeglasses are available now on the company's website, OpticsPlanet. In addition, RayBan RX Sunglasses and Eyeglasses will soon be available for online ordering, complementing OpticsPlanet already huge selection of prescription eyewear. The Luxottica brands that will soon be available from OpticsPlanet are Adrienne Vittadini, AK by Anne Klein, Arnette, Brooks Brothers, Chaps Ralph Lauren, D&G by Dolce & Gabbana, DKNY, Luxottica brand, Miu Miu, Puma, Ralph by Ralph Lauren, Revo, Sferoflex, Versus by Versace, and Vogue.

OpticsPlanet, Inc.
OpticsPlanet ensures the finest quality, best values, and 100% customer satisfaction on every purchase. They guarantee easy, secure ordering and offer free ground shipping on orders of $29.95 or more. As part of their superb customer service, OpticsPlanet also boasts a dedicated group of prescription and fashion eyewear experts on staff who are ready to assist with any customer questions or concerns. OpticsPlanet's current and future eyewear brands can be found on their website, OpticsPlanet.com, as well as their specialty sister stores EyewearPlanet, Shoptics, Tactical-Store, Radarguns, OpticsForYou, Microscopes.com, and opticsplanet.com.

Press Contact:

Yuris Bendiks,
Marketing Team Leader
OpticsPlanet, Inc.

3150 Commercial Ave
Northbrook, IL 60062
P: (847) 513-6189
F: (847) 919-3021
Yuris.Bendiks @ OpticsPlanet.com