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OpticsPlanet, Inc. is a leading on-line optics supplier offering a wide selection of sport optics, tactical and military gear, microscopes, and designer eyewear. The Northbrook, IL-based Company is an Authorized US Dealer of high quality brand name products from such well-known companies as Bushnell, Meade, Celestron, Bolle, Serengeti, Rudy Project, Wiley X, Nikon, and Swarovski.

OpticsPlanet started using the Stone Edge Order Manager in March, 2003, for order processing, purchase orders and inventory control. Since then, the company has steadily expanded its business. After installing the program, OpticsPlanet increased its order processing capabilities ten-fold. Now, OpticsPlanet manages hundreds of orders a day with fewer staff members than before.

For the past two years, the company has exceeded sales forecasts and investor expectations while at the same time making notable improvements in customer satisfaction and inventory management, and automating a number of backend operations. The Order Manager's ability to support multiple outlets enabled OpticsPlanet to quickly and efficiently launch two new on-line stores in 2005: EyewearPlanet and OpticsForYou.

According to Elena Dubova, Marketing Manager for OpticsPlanet, the company expects its growth rate to double this year. "We are confident in our ability to support continued growth at OpticsPlanet and we are looking forward to implementing strategic initiatives that would not be possible without the Stone Edge Order Manager," said Ms. Dubova. "The customer support provided by Stone Edge Technologies, Inc. is outstanding. With personal attention, knowledgeable staff and the Stone Edge User Forum, our technical support needs are met instantaneously. Based on our experiences, OpticsPlanet enthusiastically recommends the Order Manager to small and medium-sized companies who need reliable order management software to expand their business."

OpticsPlanet, Inc. is the leading online supplier with a wide selection of binoculars, night vision, tactical and military optics, microscopes, telescopes, safety glasses and prescription sunglasses.

Stone Edge Technologies, Inc.

Since 1999 Stone Edge Technologies, Inc. has concentrated on the development of utility programs for managing small-to-medium ecommerce sites that use off-the-shelf shopping cart programs. Their main product is the Stone Edge Order Manager, which makes on-line stores easier to manage by providing practical customer, inventory and order management tools.

Media Contacts:

Elena Dubova
OpticsPlanet, Inc.
(847) 919-3021

Megan Marschka
Stone Edge Technologies, Inc.
(215) 641-1837 X117