Real Avid is a sporting goods company whose name says it all: this is real gear for people who are avid hunters. For most designers and workers at Real Avid, their job is simply a way to support and celebrate their "hunting habit", and it shows in the top-notch equipment produced by the company. Everything from archery gear to gun cleaning tools to comprehensive outdoor multi-tools are part of the Real Avid catalog, and all of these products have an emphasis on usability and outdoor portability. Whether you want to tune your bow to a precise tensile strength using Real Avid archery gear or cut through some stubborn brush with a Real Avid multi-tool, you'll find something to fill your nature-loving heart with RealAvid. Many products by Real Avid are specifically geared toward hunters, such as their wide selection of turkey hunting gear and their lighted hunting knives, built for nighttime field dressing and other hunting tasks after dark. If you're going outside with a gun or a bow, you'll need something from Real Avid.