In a few words - poor priorities! Their precedency is flashy gimmickry (coloured flash?) and external colour - wow - to sell more cameras. Even here the gold camera looks crude! Why couldn't the manufacturers release the Holga with improved quality? Is that too much to ask for? A better lens and some attention to build quality and this could fill a large niche. If you drop this camera its gone. We want 120 because of its capacities for richness, depth and sharpness. Why else would ardent photographers pay thousands of dollars for quality 120 cameras? Why indeed? Either the camera is not sharp or the manufacturer.

I love this camera and all the pictures I've taken with it. If you like stylized, old-style photos, this camera is for you. If you're interested in sharp, realistic photos, this is not a good choice. One thing I noticed is that using the flash takes away from the stylized effect, and seems to make the pictures more like standard pictures, but with the possibility for square format . That being said, It's a good choice for someone interested in medium format photography who doesn't have a lot of money to spend and doesn't want complete control over their photos. One problem was that the flash broke early on. As mentioned above, using the flash seemed to take away from the stylized/unpredictable effect, so I didn't mind, but it also limited the use. Another issue is that it's really for outdoor use only, and I sometimes use it for night shoots, because you can't really set shutter speed and aperture. (There is a setting for day and a B setting). But what a great product! ...
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