"Very helpful and knowledgeable staff.
They responded to my initial inquiry by referring me to several well-detailed and very useful educational links on their web-site, which helped me to understand the product parameters which I should seek for the environment in which I would be using the items I wanted. This allowed me to narrow my options to a few items for highly specialized function with particular specifications for a rigorous environment (waterproof and fog-proof, "armored" marine binoculars).
Staff members then spent quite a bit of "live" time speaking with me and "off-line" time researching further questions I had about specific features, and updated me as important information came in concerning particular product features.
They were REALLY nice and gave me a 5% coupon-code at check-out.
After delivery of the products (I bought TWO OberWerk marine binoculars from them, one 7 X 50 and one 10 X 60), they were again very helpful in helping me trouble-shoot any specific issues that arose, and addressed/resolved all of my concerns adequately and expediently.
Their professionalism and dedication has won them a return customer (maybe a camera in the next year), who will also tell any of his friends and acquaintances interested in optics about this site, with its accessible, amiable, and able staff and reasonable prices."