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PRESS RELEASE: OpticsPlanet, Inc. is Fast Becoming an E-Retail Superstar -- Featured Company in Top 500 Guide to Internet Retailers, Ranked One of the Best in Fastest-Growing Segment of U.S. Retailing

Internet Retailer OpticsPlanet.com, a leading supplier of optics and more, is ranked in top half of all US e-retailers in 2007 Top 500 Guide. For this company dealing everything from binoculars to tactical attire, recent growth has been off the charts, and shows no signs of slowing down.


Northbrook, IL -- August 28, 2007 --OpticsPlanet.com, one of the leading optics suppliers in the U.S., was recently honored by inclusion in Internet Retailer's 2007 Edition of the Top 500 Guide, which ranks the best of the $135-billion web-based retailing industry.

The 2007 Edition of the Top 500 Guide ranks e-retailers based on their 2006 Internet sales, and includes detailed information on each company's financial and operational data, growth rate from 2005, list of web features and functions, monthly web traffic, and much more. The 500 companies in the guide account for nearly two-thirds of the entire e-retailing industry in the U.S.

OpticsPlanet.com is thrilled to be included in the Top 500 Guide "for the first, but certainly not the last time," says Marketing Manager Elena Laramie. Inclusion on the list is considered a remarkable achievement, and OpticsPlanet, Inc. shares space with the likes of e-retailing giants Amazon.com Inc., Staples Inc., Apple Inc., Office Depot Inc., Best Buy Co., Netflix Inc., and Target Corp. "We work very hard to be the superior internet retailer in optics and all our other products--we're very proud of our success. Extolments such as [making the Top 500 list] are sure to continue and be even more plentiful in the future," Laramie asserts.

A $33-million company, OpticsPlanet.com has experienced tremendous growth in the past few years, to the tune of 600% since 2003. They specialize in an extremely wide selection of sport optics, tactical and military gear, binoculars, microscopes, telescopes, night vision, sunglasses, and much more. An Authorized U.S. Dealer and Distributor for high quality brand names, OpticsPlanet, Inc. deals in over 160 brands, including Bushnell, Browning, ATN, Meade, Celestron, Nikon, Trijicon, Serengeti, Swarovski, Wiley-X and 5.11 Tactical. OpticsPlanet's unique approach to online marketing and optimization, competitive prices, and outstanding, personalized customer service are responsible for the company's commendable success. At number 235 on the list of 500 internet retailers, OpticsPlanet, Inc.'s growth rate in 2006 was an impressive 18% higher than the average of the top five e-retailers combined!


OpticsPlanet, Inc.

OpticsPlanet.com offers expert product knowledge, exceptional customer service, unparalleled product selection, and the best deals in optics and a variety of other gear. OpticsPlanet also offers unique online professional advice with their "Ask the Expert" and "How to Buy" tools, so a customer can get help deciding between a telescope by Celestron or Meade, or find out whether they should go with designer sunglasses by Ray-Ban, Serengeti or Bolle. Every purchase is 100% Satisfaction Guaranteed and free ground shipping is included on all orders over $29.95 anywhere in the United States and to military APO/FPOs. A variety of specialized sister stores offer other leading brand name products; those stores being EyewearPlanet.com, Radarguns.com, Shoptics.com, Tactical-Store.com, Microscopes.com and OpticsForYou.com.


Internet Retailer

Internet Retailer issues publications about the e-retail industry, documenting and rating the strategies of multi-channel e-retailers. They offer the only authoritative and comprehensive analysis of America's most successful web merchants. The newest edition of the Top 500 Guide features 376 pages of the corporate strategies followed and the merchandising and marketing tactics used by each e-retailer.

Press Contact:
Yuris Bendiks
Marketing Manager
3150 Commercial Ave.
Northbrook, IL 60062
847-562-0641
Marketing@OpticsPlanet.com

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