All About OpticsPlanet, Inc., Leading Online Specialty Retailer — Page 1

Who We Are

Founded in 2000, OpticsPlanet, Inc. is the leading online destination for technical and high-performance gear. We cater to enthusiasts and professionals, to those who are passionate about their jobs, serious about their recreation, and devoted to their service to others. To them we offer the broadest selection of quality products - over 830,000 from 2,100 top brands in 370 niche specialty categories - great prices, unrivaled customer service, and an incredibly knowledgeable team. They call it "value proposition" in business schools; we just call it "common sense."

Our team is over 300 people strong located only miles from Chicago, IL. Our state of the art campus houses our customer service agents and product specialists, our web designers and software engineers, our pickers, packers, and shippers, our buyers, merchandisers, marketers, our social media, operations and finance folks, and our support staff, our top brass, rank-n-file, interns and even our well outfitted display mannequins.

While we just recently celebrated our twelfth anniversary, Inc. Magazine has already recognized us as one of the fastest growing companies in the United States. Internet Retailer Magazine named us 166th largest online retailer, one of the fifty largest pure-play internet retailers, and #6 in the Sporting Goods category. The Better Business Bureau rates us as A+.

Tens of millions of people visit our websites every year. Our videos attract thousands of views. Bloggers write about us. Fans "like" us. Manufacturers recognize us as the best of the best. We are more than a company; we are the world's destination for gear.

What We Do

If you want it or need it, we're the destination for it. Gear. Tools. Gadgets. Optics. Scientific Supplies. Military Gear. Hunting Gear. Law Enforcement Equipment. Designer Sunglasses. Outdoor Gear. Electronics. These are just some of the hundreds of niche specialty categories we carry. And did we mention gear?

For those who play hard, work hard, or dedicate their life to service – OpticsPlanet, Inc. is the first stop on your way to excellence.

How We Do It

We are a multi-channel business. We reach our customers via our now 12 and growing specialty online stores, including the flagship OpticsPlanet.com, the look great, see great EyewearPlanet.com, the best in tactical and professional gear at Tactical-Store.com, the wide selection of lab and scientific products at LabPlanet.com, and many other niche specialty online stores. In 2010 we launched the world's first gear-centric members-only site with exclusive deals offered every day at Dvor.com – a store that combines the best in technology with our strong vendor relationships to create the hottest new marketplace for gear. You'll find us on Facebook, Twitter and YouTube, television, radio, magazines, at events, trade shows, star parties, and at sports shooting competitions. You'll find us in the endless savannas of Africa and the snowy hills of Manitoba. You'll find us on the catwalk in Milan and in the rainforests of South America. You'll find us in your home and at your place of work; because wherever there is gear, there is OpticsPlanet, Inc.

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