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OpticsPlanet, Inc. is the largest specialized retailer of sport optics, tactical and military gear, binoculars, microscopes, telescopes, rifle scopes, and sunglasses. Recently our company was honored by inclusion in the 2011 edition of Internet Retailer's Top 500 Guide! This was the fifth consecutive year we have been recognized. The Top 500 Guide lists America's largest and best online retailers. The guide features some of the most respected and successful ecommerce giants on the internet including Netflix, Zappos, Dell and Newegg.com. The list also includes the web sales of large brick and mortar retailers such as Best Buy, Staples, Office Depot and Walmart. In the overall rankings, OpticsPlanet, Inc. was ranked as the 182nd largest online retailer and 6th largest online retailer of sporting goods in the United States.

Internet Retailer's Top 500 Guide is the definitive report on ecommerce websites. The annual guide features directory profiles and ranks the 500 largest e-retailing businesses based on annual online revenues. The distinction of OpticsPlanet's inclusion in the 2011 Top 500 Guide is attributable to our unique approach to online marketing and site optimization. The site offers an amazing array of leading brand name products, competitive prices, and outstanding, personalized service to our customers. OpticsPlanet.com boasts hundreds of product categories to search on our website, and more than 800 of the highest quality brand names.

Our site also features live chat, interactive product discussion forums, customer reviews and expert reviews, gift guides, and helpful expert advice pages which offer direction on How to Use and How to Buy products in more than 17 popular categories.

Our mission at OpticsPlanet is to delight and satisfy our customers by offering a incredible selection of high quality products at great prices. As an authorized U.S. dealer and distributor for hundreds of brand name products, OpticsPlanet, Inc. carries a comprehensive selection of such reputable brands as Bushnell, Celestron, Meade, ATN, Streamlight, Pelican, Bolle, Ray Ban, Nikon, Trijicon, Swarovski, Serengeti, EOTech and 5.11 Tactical.

We have been a proud member of the Better Business Bureau since 2005, and we consistently exceed the BBB Online Reliability Standards in our superior customer service, advertising, and business practices. We are also have consistently been ranked by customers as a Top Service 5 star Yahoo Shopping site. Our dedication to customer service is a driving factor in our success and being honored in Internet Retailer's Top 500 Guide is proof that we are on the right track.

We could not have achieved this recognition without our customers. Thank you for your continued trust and enthusiastic support of OpticsPlanet!