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Minus33 is a family-owned merino wool clothing brand founded in 2002 by descendants of L.W. Packard, a textile mill established in 1916. Drawing on over a century of wool expertise, the company revitalized heritage textile craftsmanship in New Hampshire by creating performance apparel for outdoor enthusiasts. Their lineup includes base layers, socks, hats, gloves, and more—designed for hikers, skiers, campers, and hunters who demand durability, comfort, and temperature regulation. Minus33 blends modern functionality with transparent and ethical practices, such as making warming kits for search and rescue, using eco-conscious packaging, and producing made-in-USA socks backed by a satisfaction guarantee.image

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    Last updated 2026-08-27 UTC.