Free Shipping & Free Returns*

FREE SHIPPING on Over 250,000 Products

Enjoy free shipping during the holidays! Shop now and get Free Value Shipping on most orders over $49 to the contiguous 48 states, DC and to all U.S. Military APO/FPO/DPO addresses.

Enjoy Our Extended FREE RETURNS

We want to ensure that making a return is as easy as possible! With our Hassle-Free, Extended Holiday Returns, eligible orders placed from November 12, 2025 on will benefit from an extended return deadline (January 13, 2026 or 30 days after receipt of your order - whichever is later). We'll even cover the cost of return shipping. Learn more about our Return Policy.

Shopping Cart
Government Export Restriction Government Export Restriction
Government Restriction Government Restriction
Questions & Answers
what is muzzle fps and ft lbs Expert Answer

I have provided a link below to the manufacturers website where they list all of the ballistic information.

https://www.norma-ammunition.com/en-us/products/dedicated-hunting/centerfire-rifle/norma-whitetail/norma-whitetail-243-winchester-100-gr---20160462

by Patrick, Gear Expert, August 25, 2021
Is this just the projectory(bullet) or this the complete with casing etc?

Loaded ammo. Primer, brass case, powder, bullet

by TFitz, Verified Owner, August 13, 2021
Customer Reviews
Helpful Positive Review
Good process by Lammy, May 25, 2021
I was able to find what I needed when I couldn't fund it anywhere else. Shipping was free and easy too. I would definitely buy from there again. If you're looking for something that you can't find anywhere else thus is the place to ordee.
1/5 found this helpful
Helpful Positive Review
Good quality brass by Jordan Schneider, Verified Owner, March 4, 2022
These rounds were fantastic and did the job on my buck this year and dropped him on the spot. Good quality brass. Fast shipping and reasonably priced compared to some others on the market. My wife killed a deer with these as well and they performed f...
Read More...
6/6 found this helpful
Most Recent Reviews
.243 Ammo in tough times by Jim, November 16, 2021
For someone who doesn't load his own ammo these worked out great for me. The packaging protects the shells and the transit time, once they shipped was short. The only issue was the 3 month leadtime, but considering they are made in Sweden I'm thankfu...
Read More...
0/1 found this helpful
Most Recent Reviews
Great ammo by todd, Verified Owner, February 14, 2022
Great ammo for the price. I couldn't find the same ammo anywhere else for this cheap. optics planet lists it cheaper than you can get it from most places They also arrived quickly which was great. I would definitely buy from there again.
Most Recent Reviews
Good ammo, great company! by Dan, Verified Owner, November 23, 2021
Ive used this ammo in other calibers and it proves to be solid..I'm leaving a review more on OP than the ammo, 243 is impossible to find at an affordable price...op lists it cheaper than you can get it direct from the manufacturer, being my first ord...
Read More...
Most Recent Reviews
Lucky to live in America! by Lucky, November 22, 2021
I bought my son a single shot .243 for Christmas. Not realizing that between COVID-19 and a newly elected Democratic President popular rifle ammunition is a thing of the past to acquire. Luckily I found this website! They had the last boxes known to ...
Read More...
Read All 6 Reviews

Earn up to $100 on Two Boxes or More of Select Norma Fall Hunting Ammo!

$25.49 after $2.50 Mail-in Rebate
Get a $2.50 rebate when this product is purchased by December 1st, 2025 and the rebate form is postmarked by December 31st, 2025. or see details
Number of Rounds: 20

Code: 41L-LAR-NTR921-20160462

MPN: 20160462

UPC: 7393923325262

$25.49 after $2.50 Mail-in Rebate
List: $31.99Save 13%
$1.40/Round
$27.99

Please note: For safety reasons, OpticsPlanet is not able to accept returns of ammunition for any reason, and no refunds will be issued for any returned ammunition.

Get a $2.50 rebate when you purchase Norma Whitetail .243 Winchester 100gr Brass Cased Centerfire Rifle Ammunition before December 01, 2025 and the rebate form is postmarked by December 31, 2025. Download the Rebate Form or see details.

Product Info for Norma Whitetail .243 Winchester 100gr Brass Cased Centerfire Rifle Ammunition

The .243 Win. was originally a wildcat designed by Warren Page who necked down the .308 case in the early fifties. The goal was to make a light deer rifle which would have the advantages of the high velocity .22 calibers for varmint hunting. In 1955 Winchester made it a commercial round. For medium game the .243 Win. is a very popular round all over the world for hunting medium sized game. For this ammunition Norma uses a 100 gr Rapid expansion bullet that ensure deep penetration and uniform expansion. For this reason Norma Whitetail is the cartridge of choice.image

WARNING: California`s Proposition 65

Specifications for Norma Whitetail .243 Winchester 100gr Brass Cased Centerfire Rifle Ammunition:

Manufacturer: Norma
Caliber: .243 Winchester
Number of Rounds: 20
Bullet Type: Pointed Soft Point (PSP)
Bullet Weight: 100 grain
Cartridge Case Material: Brass
Muzzle Velocity: 900 ft/s
Muzzle Energy: 2633 ft-lbs
Application: Medium Game
Package Type: Box
Primer Style: Centerfire
G1 Ballistic Coefficient: 0.257
Lead Free: No

Features of Norma Whitetail .243 Winchester 100gr Brass Cased Centerfire Rifle Ammunition

  • Rapid Expansion

Package Contents:

  • Norma Whitetail .243 Winchester 100gr Brass Cased Centerfire Rifle Ammunition

Norma Whitetail .243 Winchester 100gr Brass Cased Centerfire Rifle Ammunition Orderable Models

List of Orderable Models

  • Norma Whitetail .243 Winchester 100gr Brass Cased Centerfire Rifle Ammo, 20 Rounds, 20160462 , MPN: 20160462 , UPC: 7393923325262 , Code: 41L-LAR-NTR921-20160462
Compare (0)