Founded in 1973 by climber Yvon Chouinard, Patagonia is a trailblazer in sustainable outdoor apparel and environmental activism. The company offers a comprehensive range of gear for activities like climbing, skiing, surfing, and trail running, all crafted with a commitment to durability and minimal environmental impact. Patagonia's initiatives include the Worn Wear program, promoting the repair and reuse of gear, and a pledge to donate 1% of sales to environmental causes through One Percent for the Planet.
Launched in 2012, Patagonia Provisions extends the brand's mission into the food industry, aiming to revolutionize food systems through regenerative practices. The product line features responsibly sourced items like tinned seafood, organic grains, and snacks, all designed to restore environmental balance. By collaborating with farmers, fishers, and food producers, Patagonia Provisions seeks to create a sustainable and equitable food future.