The manufacturer, EGW, describes the 45310 as
Mossberg 500, 590, 835, 930, 935 Late (after '97) Shotgun Picatinny Rail Mount Ambidextrous
Product #: 45310
The manufacturer describes the 45300
Mossberg 500, 590 Early (pre '97) Shotgun Picatinny Rail Mount
Product #: 45300
It would appear that with a 1996, you would use the pre-97, 45300.
Thanks for pointing out the error on the webpage.
Mark H.