Useless reticle - Bushnell Incinerate 1x Red Dot Sight, Circle Dot Reticle

First, I didn't purchase this item from optics planet.I got this for an AR pistol build. The product seems well made,and is clear,and the reticle is sharp. The problem is the circle is way too small.If it was just the dot in the center,it would be ok.It nearly fills the circle.The center dot might as well be the size of the circle.Too bad because it seems to be good quality,and does keep zero. Just bad reticle.