Gimmicky junk - Konus KONUSPRO-EL30 4-16x44 LCD Rifle Scope w/10 Interchangeable Reticles

I bought this scope with intentions of using it as a dual purpose scope mainly target and as a hunting scope on the same rifle. It doesn't turn on when the battery cap is turned all the way in, and when you do get it to turn on(cap turned half out) the reticle goes from clear to hazy and is totally useless. The design is cool but it is by far not a finished product konus needs to scratch this design or at the very least improve their r&d.