Magnification throw lever, great addition but overpriced (lose a star for that) - Hi-Lux Optics CMR Rifle Scope Extended Levers

Like the title says, I'm very happy with this small addition, very convenient and makes for quick adjustments with no fumbling around, easy as pie to install. Not long ago I put one on a CMR (7.62x.39 retical) I acquired from you folks years ago and it's been great. Picked this one up for a CMR (5.56/.223 retical) I acquired from you recently. My only complaint is that it is highly overpriced for what it is and considering the likely manufacturing cost. I realize it is a specialty item, but $20+ (plus $10 shipping if purchased from the Hi-Lux site) is a bit much. I went ahead and went for it because my time is valuable and like I said it's a great addition, but considering cost, in the future (and I will be buying Hi-Lux CMR and other model scopes again) I may just take the time to make my own with a bit of delrin or HDPE rod and a few minutes of drilling and light filing, the hardware/fasteners are easy enough to work out (especially with all the bits and pieces I've accumulated over the years). I think a great idea would be to just offer these as an optional add-on with each scope they fit for an extra $10 or $12, at least for all scopes sold online, even through vendors like Optics Planet, Amazon and the many others out there (heck, set up the logistics to have brick & mortar vendors have them on-hand as an easy upsell with each respective scope as well). I'd imagine you'd move a lot of them in that way, priced right and as a deal sweetener on every new scope. Sell them for a bit more when purchased separately, but whew, $20+ ($30 shipped if from Hi-Lux site) is just a bit steep. You folks (Hi-Lux) automated feedback-request-setup solicited me for it, so there's my two cents worth. ;)