In a few words - poor priorities!
Their precedency is flashy gimmickry (coloured flash?) and external colour - wow - to sell more cameras. Even here the gold camera looks crude! Why couldn't the manufacturers release the Holga with improved quality? Is that too much to ask for? A better lens and some attention to build quality and this could fill a large niche. If you drop this camera its gone. We want 120 because of its capacities for richness, depth and sharpness. Why else would ardent photographers pay thousands of dollars for quality 120 cameras? Why indeed? Either the camera is not sharp or the manufacturer.
Pros: Cheap
Cons: cheap and nasty
This review was written in the old system and had content requirements that are different than reviews written today.