Well worth the price.
If you're hunting in cover and at ranges less than 200 meters this is a much better choice than the more traditional 3-9 or 2-7 scope.
I mounted it on a lever action rifle for east coast deer hunting. It's quite a bit heavier, longer and bulkier than say Leupold's FX3 2.5 Ultra light. Shorter turrets would go a long way to streamlining the profile.
"Incredibly" flat image is an overstatement between 1-1.5 power. It is however "reasonably" flat. Picking up moving targets with both eyes open 15+ meters is fantastic.
1/2 MOA adjustments takes a little getting used to but it's a nice feature for the practical ranges the scope would be used.
German #4 reticle makes picking up target easy. Fine crosshair and 4X is great for zeroing and longer ranges. Optics on par with if not slightly better than say Leupold FX3 and VX2 series.
Wait for an OP sale the manf suggested price is $279
Pros: good optics
Cons: A bit bulky
This review was written in the old system and had content requirements that are different than reviews written today.