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The 28 Nosler round was introduced in 2015 by Nosler, and it was the second cartridge they ever designed, even though they've been in the bullet business since 1948, and the cartridge ammo business since 2009. It is a 7mm caliber, and 28 Nosler ammo is usually found with bullets ranging from 120gr (grain) to 185gr, depending on the desired use and performance the shooter is looking for. It is an extremely versatile cartridge that is often used for a variety of applications, including varmint hunting, competition shooting, and target shooting.
28 Nosler rifle Ammo is available in competition match grade loads for long-range bench rest shooting, but it's most often used for hunting. There are some varminters who use it, although the price-per-round can make that cost-prohibitive. It's most often used for hunting mid-sized to big game. This includes deer, elk, antelope, black bear, goats, and hogs. It can be used for larger animals like moose and brown bear, but ranges should be kept below 400 yards to make this ethical.
The 28 Nosler is in the 7mm rifle ammo family. It's often put head-to-head with other popular calibers like the 7mm Remington Mag. The parent cartridge is a shortened 7mm Remington Ultra Mag. The most common comparison is 28 Nosler vs. 300 Win Mag because they're both popular in North America and have similar bullet diameters. Depending on the load, they have similar muzzle velocity and energy, but differ in drop, terminal energy, windage, recoil, etc.
A 28 Nosler can be reliably zeroed at 400 yards, which is pretty impressive. Since it retains 1,018 ft-lb (foot-pounds) of energy at 1,000 yards, it falls into the ethical standard of 1,000 ft-lb for big game. Again, that's in the right hands and by a hunter who has put in plenty of practice range time.
Yes, a 28 Nosler Rifle is excellent for deer! With the range and terminal performance mentioned above, it's almost tailor-made for deer hunting, especially mule deer hunting in the western United States where the longer ranges of spot-and-stalk hunting are common. It's also available in lighter mountain-style rifles, which is a plus when you're lugging it around all day.
Shop at OpticsPlanet for all of your 28 Nosler ammunition and other firearm needs! We carry top brands like Browning, Hornady, and Federal. We also have a handy In-Stock Ammo page that you can bookmark and check daily to see what's available to ship today!
Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
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Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
Eligible models will have a savings offer and the coupon code to use below. Add the item to your cart and enter the coupon for savings on that select model!
Get a 20% rebate when this product is purchased by November 30th, 2025 and the rebate form is postmarked by December 31st, 2025. Download the rebate form or see details