If you're looking for the most warmth possible from a hunting hat, there are two primary options: balaclavas and beanies. A nice fleece beanie covers your head and ears, keeping the wind and cold off some of your more sensitive areas. A balaclava covers everything except your eyes, so this is often the top choice for particularly cold hunts.
The right color or pattern depends on your preferences and the local hunting laws. For example, if you must wear some form of bright color, typically safety orange, then having a hunting hat that is this color is an excellent choice. Since it is a smaller piece of clothing, it lets you wear full camo over the rest of your body. If you're hunting on a private section of land and don't have to wear safety orange to comply with local laws, then you can get a hunting hat that is a plain color or camo pattern.
This decision is ultimately subjective. A hunting hat provides many benefits, especially in cold environments, so it is definitely worth investing in one. However, if you're not going far from your camp or the weather isn't going to be particularly cold, then you might not need a hunting hat when you go out into the woods.
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