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New 2025 Fishing Lures Products from Top Brand like Zoom, Strike King, Z-man, Missile Baits & More! — 205 products / 2,656 models

If you are searching for excellent bargains on cutting edge Fishing Lures, then you've reached just the right place! With a full selection of freshly introduced Fishing Lures from some of the biggest names in the business, you should have no problem discovering the right item for your needs. Here at OpticsPlanet, one of our principal ambitions is to ensure that you have a plethora of Fishing Lures from which to choose. Our new Fishing Lures page is among the countless pages we are happy to be able to present to our clientele. And since you are likely to be given free delivery on purchases of $49 or more, there's never been a significantly better time to take a look at some of these excellent deals. For a great way to be certain that you're reviewing a substantial listing of several of the hottest merchandise the industry sector provides, take a look at our new Fishing Lures page!image

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205 Products in New Fishing Lures

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Image of Rapala ClapTail 110 Hard Baits 8 models Rapala ClapTail 110 Hard Baits $21.99
Image of Googan Squad Micro Filthy Frog Hard Bait 8 models Googan Squad Micro Filthy Frog Hard Bait As Low As $7.95
Image of Googan Squad Blooper Hard Bait 8 models Googan Squad Blooper Hard Bait As Low As (Save Up to 30%) $7.95
Image of Sabre Gaikotsu Ribbed Smelt Curl Tail 449792 Sabre Gaikotsu Ribbed Smelt Curl Tail 449792 $6.99
Image of Shimano FX Spinning Combos Shimano FX Spinning Combos $49.99
Image of Yum Tube Yum Tube $3.99
Image of Yo-Zuri Surface Cruiser 2 models Yo-Zuri Surface Cruiser As Low As (Save Up to $1.50) $19.99
Image of Googan Squad Micro Zinger Spinnerbait 9 models Googan Squad Micro Zinger Spinnerbait As Low As $4.99
Image of Googan Squad Mini Bumper Spinnerbait 6 models Googan Squad Mini Bumper Spinnerbait As Low As (Save Up to 23%) $4.99
Image of Googan Squad Tasty Tube Soft Bait 6 models Googan Squad Tasty Tube Soft Bait As Low As $4.99
Image of Berkley Swamp Lord Popping Hollow Body Frog Soft Bait Lures 12 models Berkley Swamp Lord Popping Hollow Body Frog Soft Bait Lures $10.99
Image of Berkley Swamp Lord Hollow Body Frog Soft Bait Lures 12 models Berkley Swamp Lord Hollow Body Frog Soft Bait Lures $10.99
Image of Berkley PowerBait Saltwater Power Swimmer Soft Bait Lures 28 models Berkley PowerBait Saltwater Power Swimmer Soft Bait Lures $7.99
Image of Bass Mafia Shot Caller Shallow Hard Bait 12 models Bass Mafia Shot Caller Shallow Hard Bait $13.99
Image of Googan Squad Bumper Spinnerbait 12 models Googan Squad Bumper Spinnerbait As Low As (Save Up to 20%) $5.99
Image of Berkley PowerBait Saltwater Bonga Shad Soft Bait Lures 20 models Berkley PowerBait Saltwater Bonga Shad Soft Bait Lures $7.99
Image of Berkley PowerBait Atomic Tubes Soft Bait Lures 24 models Berkley PowerBait Atomic Tubes Soft Bait Lures $5.99
Image of Googan Squad Guppy Swimbait 9 models Googan Squad Guppy Swimbait As Low As (Save Up to 37%) $5.99
Image of Googan Squad Zinger Spinnerbait 12 models Googan Squad Zinger Spinnerbait As Low As (Save Up to 50%) $4.99
Image of Googan Squad Whirly Bird Spinnerbait 24 models Googan Squad Whirly Bird Spinnerbait As Low As $5.99
Image of Googan Squad Grass Hero Skirtied Jig 30 models Googan Squad Grass Hero Skirtied Jig As Low As (Save Up to 20%) $5.99
Image of Googan Squad Rip Hard Bait 6 models Googan Squad Rip Hard Bait As Low As $7.95
Image of Bass Mafia 6in Loaded Daingerous Swimbait Shallow Runner 3 models Bass Mafia 6in Loaded Daingerous Swimbait Shallow Runner As Low As (Save Up to $1.00) $16.89
Image of Googan Squad Juicee Skirted Jig 36 models Googan Squad Juicee Skirted Jig List: $7.49 (Save Up to 25%) $5.99
Image of Googan Squad Mini Zinger Spinnerbait 6 models Googan Squad Mini Zinger Spinnerbait As Low As (Save Up to 30%) $6.99
Image of Berkley PowerBait Saltwater Gillydine Soft Bait Lures 10 models Berkley PowerBait Saltwater Gillydine Soft Bait Lures $10.99
Image of Berkley PowerBait Saltwater Bonga Stick Soft Bait Lures 14 models Berkley PowerBait Saltwater Bonga Stick Soft Bait Lures $7.99
Image of Googan Squad Slurpin' Spoon Bait 24 models Googan Squad Slurpin' Spoon Bait As Low As $5.99
Image of Bass Mafia 7in Loaded Daingerous Swimbait Deep Runner 2 models Bass Mafia 7in Loaded Daingerous Swimbait Deep Runner $19.99
Image of Googan Squad Mini Recon Hard Bait 10 models Googan Squad Mini Recon Hard Bait As Low As $7.95
Image of Googan Squad Mini Klutch Hard Bait 13 models Googan Squad Mini Klutch Hard Bait As Low As $7.95
Image of Berkley PowerBait Saltwater Bonga Shrimp Soft Bait Lures 11 models Berkley PowerBait Saltwater Bonga Shrimp Soft Bait Lures $7.99
Image of Googan Squad Hummer Buzzbait 6 models Googan Squad Hummer Buzzbait As Low As (Save Up to 50%) $4.99
Image of Bass Mafia Shot Caller Deep Hard Bait 12 models Bass Mafia Shot Caller Deep Hard Bait $13.99
Image of Bass Mafia 6in Loaded Daingerous Swimbait Deep Runner 3 models Bass Mafia 6in Loaded Daingerous Swimbait Deep Runner As Low As $16.89
Image of Googan Squad Flat Banger Hard Bait 9 models Googan Squad Flat Banger Hard Bait As Low As (Save Up to 30%) $6.99
Image of Googan Squad Dub Grub Soft Bait 6 models Googan Squad Dub Grub Soft Bait $4.99
Image of Googan Squad Saucy Slimmer Soft Bait 13 models Googan Squad Saucy Slimmer Soft Bait As Low As $4.99
Image of Berkley PowerBait Rib Worm Soft Bait Lures 12 models Berkley PowerBait Rib Worm Soft Bait Lures $6.99
Image of Googan Squad Lil Juicee Skirted Jig 35 models Googan Squad Lil Juicee Skirted Jig As Low As $5.99
Image of Savage Gear Panic Popper V2 Hard Baits 24 models Savage Gear Panic Popper V2 Hard Baits As Low As $16.99
Image of Googan Squad Dangle Minnow 4.2in Bait 8 models Googan Squad Dangle Minnow 4.2in Bait $5.99
Image of Strike King Slabalicious XL Softbait 16 models Strike King Slabalicious XL Softbait $4.49
Image of Googan Squad Tuggin Bug 4in Bait 11 models Googan Squad Tuggin Bug 4in Bait $5.99
Image of Strike King Spotlight Split Minnow Softbait 18 models Strike King Spotlight Split Minnow Softbait $8.99
Image of Strike King Final Copy Softbait 10 models Strike King Final Copy Softbait $11.99
Image of MACH MACH Skooler Softbait 12 models MACH MACH Skooler Softbait $7.49
Image of Bass Mafia 3.6in Hitman Wake Bait 11 models Bass Mafia 3.6in Hitman Wake Bait $14.99
Image of Bass Mafia 8.5in Loaded Daingerous Swimbait Shallow Runner 6 models Bass Mafia 8.5in Loaded Daingerous Swimbait Shallow Runner $35.99
Image of Strike King Shadpole XL Softbait 16 models Strike King Shadpole XL Softbait $4.49
Image of Bass Mafia 5in Unloaded Daingerous Swimbait 5 models Bass Mafia 5in Unloaded Daingerous Swimbait $13.99
Image of Strike King Hog Father Jr Hardbait 7 models Strike King Hog Father Jr Hardbait List: $61.99 (Save 16%) $51.99
Image of Strike King Rage Slim Swimmer Softbait 10 models Strike King Rage Slim Swimmer Softbait $7.99
Image of Strike King Spotlight Shim-E Minnow Softbait 16 models Strike King Spotlight Shim-E Minnow Softbait $8.99
Image of Googan Squad Banger Hard Bait 16 models Googan Squad Banger Hard Bait As Low As (Save Up to 30%) $7.95
Image of Googan Squad Pinner Worm Soft Bait 7 models Googan Squad Pinner Worm Soft Bait As Low As $5.99
Image of Googan Squad Dangle Minnow 3.5in Bait 8 models Googan Squad Dangle Minnow 3.5in Bait $5.99
Image of Strike King Bitsy Chickin Hardbait 7 models Strike King Bitsy Chickin Hardbait $14.99
Image of Strike King Final Copy Weedless Softbait 20 models Strike King Final Copy Weedless Softbait As Low As $12.99
Image of Savage Gear Cannibal Shad Soft Bait Lures 32 models Savage Gear Cannibal Shad Soft Bait Lures $8.99
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New Fishing Lures How To Guides View All

How to Select a Fishing Lure by Hunter D.
How to Fish in Freshwater for Beginners by Hunter D.
How to Choose the Best Soft Plastic Fishing Lures by Hunter D.
What Are Common Types of Hard Bait Fishing Lures? by Hunter D.

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