Dead on arrival - Bushnell AR Optics First Strike 2.0 Reflex Red Dot Sight

Waited about a month for this optic to come back in stock. Optics Planet got it to me and kept me posted the whole time.

I unboxed the unit, put in the battery, and nothing. I flipped the battery, and nothing. I tried different batteries, and nothing. I looked up online to see if I was doing something wrong, and found lots of people having the same thing. A good sign is that I bought this one "on sale" from Optics Planet for what I thought was a bargain. Bushnell is selling the thing direct even cheaper than Optics Planet is during what I would call a really attractive sale. That's no sleight AT ALL to Optics Planet, but it tells me Bushnell knows they have a problem with this optic, and they want to get rid of them pretty bad.

Another odd bit on this optic. It didn't come with a manual of any kind or instructions. It also doesn't come with any kind of cover to protect it like Vortex and Sig do.

I'm sure a lot of them work just fine. Mine didn't, and it doesn't look like that's all too uncommon.