0-100 yards consider this etched reticle. - Gideon Optics Advocate Micro Prism Scope

This is an incredibly simple optic that feels well built. Very easy to actuate the controls. The reticle really shines under illumination but will work without batteries. The real benefit here is adjustable diopter that works for people that have problems picking up a normal red dot that just floats in space. For the price in 2024/25 I don't believe this can be beaten for $200. The case looks like it can take some battle damage but as this is designed for the commercial market I don't know how this performs under high temperature variance as well as wet/sandy/muddy conditions. Ships with a functional anti reflection honeycomb as a nice bonus.

Who is this for? You are in the market for a under 150yd close range optic that would have an emphasis for fast target acquisition maybe hog hunting or as a shotgun optic. If you like red dot sights you might just love an illuminated etched reticle as I find it much easier to get a quick sight picture.