It does work. you just have to develop the technique - Hornady Lock-N-Load 1911 Auto Primer Tube Filler

So at first it is a totally frustrating affair. It just flat doesn't work but then you play with it a bit and you begin to realize that you have to play it like a pinball machine. It gets kind of fun. I've gotten to the point where I can load a stick in no time at all. It sure beats doing it one at a time.