Poor performance/ over priced - Nikon LaserForce 10x42mm Rangefinding Binoculars

Bought this right before this years deer season, first time I took it out had trouble turning it on and getting readings after playing with it for a while finally got it to work but poor magnification and slow readings. Bought it base on reviews i saw online -- those must be from company employees or bogus because nothing they said was true about the pair i bought. Did some further research and found the Vortex and Rudolph optics Bino-range finders on here, went to a local dealer to see them before i bought, both worked almost identically, but the Rudolph Brand was almost 350 cheaper. Returned the nikons and bought the Rudolph's glad i saved the money also