Top of the line - US Optics LR 3.2-17x44 mm SN3 T-PAL Parallax Illum. Rifle Scope with EREK Knob

I bought one of these a few years ago with the MDMOA reticle. Wow, what an incredible scope. It's rugged like you wouldn't believe, these things are ready for battle in any hotspot on the planet (which means its going to be good enough for whatever you or I end up putting the thing through). It's heavy, you're not going to want to put this on your light-weight sporter, but weight is the trade-off you make for rugged, and the first time you bang this thing against a rock, you're going to be very happy it IS rugged. The click adjustments are SPOT ON. When these guys say a quarter inch at 100 yards, they mean a quarter inch at 100 yards every click, every time. In two years of using this scope, not once have those adjustments been off. I never was in the military, so I don't see the world in meters and kilometers, I see it in inches, feet, yards and football fields. So naturally I like the MOA style reticles, but even more than that, this is an Inch Per Hundred Yard (IPHY) reticle. Technically a true MOA at 100 yards is 1.047 inches, the Type 1 MOA and MDMOA are true 1 inch at 100 yard hash marks. Not that the extra 0.047 inches really makes a difference, but it's comforting to know that even that discrepancy is accounted for in the reticle. It makes things a tad easier when you choose to do hold-over or Kentucky windage.
The U.S. Optics isn't cheap, but when you consider all the standard features of their scopes, they turn out to be competitive. If you take a Nightforce, add zero-stop and First Focal Plane to it, you end up with a scope that costs about the same as the U.S. Optics. And the tie-breaker for me is the EREK kn0b* on the U.S. Optics scope; low profile, easy to read and a ton of clicks per revolution.
Don't ask me why, but I'm not a Schmidt & Bender or Swarovski fan, Leupold just isn't quite in the same league as U.S. Optics and Nightforce, and as between the latter two, U.S. Optics wins out in my book.
*Sorry for the odd spelling of the word kn0b, but Optics Planet apparently thinks that word isn't family friendly (despite them using it in the exact same sense in the description of this product, shame on you Optics Planet for not being family friendly yourself :) ).