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What is MSRP?

What is MSRP?

  • The manufacturer's suggested retail price (MSRP) is the price a product's producer recommends it be sold for in retail stores. The MSRP is also referred to as the list price by many retailers.

Are large discounts off MSRP real?

  • OpticsPlanet works with our manufacturers to bring you the best prices on the gear you want. We make our best effort to ensure the "List Price" (located on product pages) represents the full retail price suggested by the supplier or manufacturer, the price estimated based on comparable items offered elsewhere, a former price the item was offered for by at OpticsPlanet, or the price estimated in accordance with standard industry practice.
  • Please note the "List Price" may vary according to your geographic location. OpticsPlanet offers its products nationally and internationally and it is impossible to indicate the particular "List Price" of an item in every location on any day. "You Save" indicates the difference between the "List Price" and the "Sale Price". Since "List Price" may vary in your location, you may realize a savings is greater or less than what the "You Save" indicates.